Project Overview
Eco Tourism Ireland Gold Certification
Crann Og Eco Farm was involved in the early stages of Ecotourism Ireland’s campaign to enhance the country’s status as an ecotourism destination. They had achieved Certification at the silver level some years before but their certification had lapsed and their project was in a state of decline.
It was clear that to realise our joint aspirations for the project it was necessary to regain Ecotourism Ireland Certification and this would require a significant overhaul of the project and its business activities. The venue needed renovations, additions and modernisation, the online presence and business management a complete overhaul.
Furthermore, new experiences and products were required in order to meet the numerous criteria for certification and to maximise the potential of the project.
Services:
Project Overview
Eco Tourism Ireland Gold Certification
Crann Og Eco Farm was involved in the early stages of Ecotourism Ireland’s campaign to enhance the country’s status as an ecotourism destination. They had achieved Certification at the silver level some years before but their certification had lapsed and their project was in a state of decline.
It was clear that to realise our joint aspirations for the project it was necessary to regain Ecotourism Ireland Certification and this would require a significant overhaul of the project and its business activities. The venue needed renovations, additions and modernisation, the online presence and business management a complete overhaul.
Furthermore, new experiences and products were required in order to meet the numerous criteria for certification and to maximise the potential of the project.
Services:
Primary Colour Palette
#060129
#345914
#616c39
Achieving certification & recognition
Drawing on our vast experience in the ecotourism and wellness fields we completed the overhaul of the venue, the online presence and business in one year. Using a thorough process of self-auditing and refining, we were able to achieve Gold Certification for the project in 2015. This represented a massive turn around from being sub-standard and virtually unknown in the regional ecotourism market, to one of the highest accreditation scores awarded to that date.
Achieving this certification was a foundational aspect to the success that followed as it is ratified by the Global Sustainable Tourism Council who oversee all accredited ecotourism destinations and venues globally.
While continuing to manage the project we achieved Gold Certification again in 2017, managing the project at the highest level for a four year period. During this time the venue became known as one of the top five ecotourism destinations in the country and the most authentic back to nature experience available in Ireland.
During our management term, project revenue grew by more than 500%, social media following grew 366% and website traffic increased by more than 400%. Having completed our objectives, we handpicked and trained a new management team and left the project with a booked out private events calendar and an ecotourism operation achieving more than 90% occupancy during its prime season.
Typography
Headings Font: League Spartan
Sub-headings Font: Montserrat Semi-Bold
The body text font used throughout this website is DM Sans.
Achieving certification & recognition
Drawing on our vast experience in the ecotourism and wellness fields we completed the overhaul of the venue, the online presence and business in one year. Using a thorough process of self-auditing and refining, we were able to achieve Gold Certification for the project in 2015. This represented a massive turn around from being sub-standard and virtually unknown in the regional ecotourism market, to one of the highest accreditation scores awarded to that date.
Achieving this certification was a foundational aspect to the success that followed as it is ratified by the Global Sustainable Tourism Council who oversee all accredited ecotourism destinations and venues globally.
While continuing to manage the project we achieved Gold Certification again in 2017, managing the project at the highest level for a four year period. During this time the venue became known as one of the top five ecotourism destinations in the country and the most authentic back to nature experience available in Ireland.
During our management term, project revenue grew by more than 500%, social media following grew 366% and website traffic increased by more than 400%. Having completed our objectives, we handpicked and trained a new management team and left the project with a booked out private events calendar and an ecotourism operation achieving more than 90% occupancy during its prime season.
Primary Colour Palette
#060129
#345914
#616c39
Typography
Headings Font: League Spartan
Sub-headings Font: Montserrat Semi-Bold
The body text font used throughout this website is DM Sans.
Project Gallery
A selection of pages from the document.
Project Gallery
A selection of pages from the document.
Client Perspective
Simply amazing! What Paul and Merle achieved with our project in the time they managed it almost defies belief. Their hard work and professionalism turned our project and business around, blowing our expectations out of the water! We highly recommend them for any project!
