Project Overview

Flensburger Gastronomy Service

FGS was a newcomer to the gastronomy scene in Flensburg, northern Germany. A fledgling company, they wanted to specialise in high quality imported produce and goods from Asia, The Middle East and Africa, supplying to gastronomy businesses in the region and Denmark.

What sets them apart from the competition is that they are a diverse group of owners from Asia and Germany. Unparalleled knowledge of exotic cuisine supplies, a rapid response cold chain delivery system and a strongly inclusive employment policy that includes many placements from the recent influx of refugees from African nations.

Services:

Project Overview

Flensburger Gastronomy Service

FGS was a newcomer to the gastronomy scene in Flensburg, northern Germany. A fledgling company, they wanted to specialise in high quality imported produce and goods from Asia, The Middle East and Africa, supplying to gastronomy businesses in the region and Denmark.

What sets them apart from the competition is that they are a diverse group of owners from Asia and Germany. Unparalleled knowledge of exotic cuisine supplies, a rapid response cold chain delivery system and a strongly inclusive employment policy that includes many placements from the recent influx of refugees from African nations.

Services:

Primary Colour Palette

#32620e

#58ad18

#ef6f00

Creating a booming business

The FGS brief was to create a business brand and website primarily for B2B activities that would leverage wholesale sales growth and be scalable to incorporate a number of retail outlets. As the formation of the business was opportunistic, the timeline for this project to launch was exceedingly short.

Wholesale growth has exceeded expectations to date with new B2B clients coming onboard every month and the FGS reputation for rapid, high quality and affordable service spreading quickly. Three retail outlets have since been opened in Flensburg alone with an online shop now in negotiation.

Typography

Headings Font: Work Sans

Sub-headings Font: Mr Dafoe

The body text font used throughout this website is Open Sans.

Creating a booming business

The FGS brief was to create a business brand and website primarily for B2B activities that would leverage wholesale sales growth and be scalable to incorporate a number of retail outlets. As the formation of the business was opportunistic, the timeline for this project to launch was exceedingly short.

Wholesale growth has exceeded expectations to date with new B2B clients coming onboard every month and the FGS reputation for rapid, high quality and affordable service spreading quickly. Three retail outlets have since been opened in Flensburg alone with an online shop now in negotiation.

Primary Colour Palette

#32620e

#58ad18

#ef6f00

Typography

Headings Font: Work Sans

Sub-headings Font: Mr Dafoe

The body text font used throughout this website is Open Sans.

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Client Perspective

Working with the team at SmthKool was very professional, creative and on top of that, fun! While our goals and ideas were unclear, they made great suggestions and a new business was created together. An affordable, highly recommended service!

Meerasahib Sahabden

Operations Manager, Flensburger Gastronomy Service

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